It’s been a bad month or two for the Beeb , first the phone-in scandals , then the “misleading editing” . Now they are to review a number of shows to investigate claims of “product placement”.
This of course is nothing new , and is in fact set to increase, despite protestations from script writers “We’re not interested in injuring revenues on which we all depend,” the heads of the two Writers Guild branches wrote to their members. “But when writers are asked to construct stories around and for the benefit of potato chips or soft drinks, when our members are asked not only to be storytellers but advertisement copywriters as well, then things are getting out of hand. Writers must have greater input and control of this process.”
It is also slowly creeping into the world of pop , with Black Eyed Pea, Fergie, apparently agreeing to promote clothing within her song lyrics for the sum of $ 4 Million. Interscope records state”With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan. C****ie’s will have no say over exactly what Fergie will sing, or when. Fergie does not sing jingles so it will have to work unobtrusively in the song.” “My Humps, My Humps ,My Humps My Silver Spoon Sponsored Sugar Lumps .” Yeah Right !
Of course with the arrival of technology that allows the viewer to completely bypass adverts , TV shows and Hollywood Studios will be looking at innovative ways to increase the non too subtle presence of advertising.
To see to what extent placement has taken over the movies have a look here